Location Pakse, Laos
Start Date Mar - May 2019 (flexible)
Length of Placement 13 Months
Language Requirements English
English Reading: Level 5, Writing: Level 5, Speaking: Level 5
Language Scale: http://www.cusointernational.org/languageratingscale
Open to Canadian Citizens and Permanent Residents of Canada only
As the Marketing Advisor, your role will be to increase tourism for Southern Laos by developing marketing campaigns to boost the number of visitors to the region. You will work with Mekong Inclusive Growth and Innovation Program (MIGIP-T), a program launched through the collaboration of Cuso International and Swiss Contact in 2017. You will work collaboratively with the marketing task force, local partners, Swiss Contact staff and other Cuso International volunteers assigned to MIGIP.
As a volunteer, you will:
- Update social media postings on Facebook and Instagram
- Create website content and update newsfeed
- Build capacity of the Website management team
- Report to Southern Laos Tourism Marketing Task Force
- Develop content for industry publications (in-flight magazines etc.)
Essential Academic Qualifications:
- Degree in Communications, Digital Marketing and qualifications in Social Media development
Essential Professional Background:
- Experience with social media and digital marketing tools
- Desired experience working with private sector partners
- Good understanding of standard project cycle management tool and approaches
Swisscontact is the business-oriented independent foundation for international development cooperation founded by the Swiss private sector in 1959 with more than 100 projects in 33 countries around the globe. At the core of Swisscontact’s work stands a strong belief in the strength of the private sector, in particular micro, small and medium enterprises, as income generators, and creators, and overall engines for a more inclusive, sustainable growth, Swisscontact is based in Zurich, Switzerland.
Swisscontact’s expansion into the Mekong region has started in 2012 and offices were set-up in Lao PDR in December 2012, in Myanmar in October 2013, while the process in Cambodia has been started during 2014. Over the recent past Laos, Myanmar and Cambodia have experienced stronger political, as well as economic opening and integration, accompanied by impressive GDP growth rates.
Swisscontact’s Mekong Inclusive Growth and Innovation Programme (MIGIP) focuses on enterprise development in tourism and agriculture sectors. The aim of MIGIP is a more inclusive growth, contributing a job creation and income generation for smaller firms and farms in tourism and agriculture.
The four main intervention areas of the project are as follows:
Intervention area 1: Skills Development
Intervention area 2: Product Development
Intervention area 3: Marketing, promotion and information management
Intervention area 4: Destination Management
A profile of Swisscontact as a global organization is included as an uploaded document at this site and further details are also available at: www.swisscontact.org and www.swisscontact.org/mekong
Cuso International terms and conditions allow you to lead a modest and healthy lifestyle while being effective in your placement. This support package will cover basic living expenses for one volunteer and is not intended to cover home-based expenses (ex. loans, support payments, etc.) or luxury items such as imported items in placement or international personal travel.
- Modest monthly living allowance (varies depending country)
- Accommodation while in placement
- Return airfare and visa/work permit costs
- Cost of required vaccinations, antimalarial medication and health insurance
- Pre-departure training and in-country orientation
- Travel and accommodation for reintegration debriefing weekend
- Modest support for accompanying partners and dependents going on placement with you for 12 months or longer (Return flight, emergency medical insurance, vaccinations)
- Access to Employee Assistance Program while in placement and upon return
We ask each volunteer, regardless of placement length, to raise $2,000. All volunteers receive support from Cuso International to help achieve the goal through fundraising. If the volunteer chooses not to fundraise or is unable to achieve the fundraising goal, he/she can make a one-time donation or become a monthly donor to support our work.
Depending on the nature of the placement, volunteers are encouraged to provide e-volunteering support to the local partner or Cuso International before or after the field placement. Volunteers also have the option of requesting support from an e-volunteer to help them with their work while they are in placement.
Residency and Citizenship
The majority of Cuso International volunteer applicants are residing in Canada at the time of application and during the pre-departure process. Occasionally we received applications from volunteer applicants who are residing outside of Canada at the time of application. In both instances, between your application date and placement start date, we must be able to contact you and you must be able to contact us easily and promptly throughout the process.
We may require your passport and would need to be aware of your current place of residence and any travel plans you may have during this time. You will also require unrestricted access to Canada during this time for assessment and training, as applicable.
Leaving your country of residence can have significant effects on your citizenship status in that country. It is your responsibility to research the consequences of travelling to Canada during the pre-departure process if you are living outside of Canada and of leaving your country of residence for a placement with the immigration authority where you live.
By applying to this placement, you accept full responsibility for any consequences related to your citizenship, residency and immigration status or penalties as a result of travel to an assessment day, training course, international placement or other Cuso International related travel.
You must check the implications that apply to you, but examples include:
- Canadian permanent residents may need to make arrangements with immigration authorities before travelling. These arrangements allow them to travel without risk to their status in Canada. Without them, residency status may be withdrawn.
- Citizens of other countries, including those visiting Canada on a visa, may have travel restrictions.