Senior Product Marketing Specialist (Markham)

Our employer is a security system supplier seeking a Senior Product Marketing Specialist to join their team.

Job Summary
Reporting to the Senior Marketing Manager, the Senior Product Marketing Specialist will be a strategic thinker responsible for developing strategy, planning, implementing, and executing all product launch and post-launch marketing activities. The ideal candidate will possess strong organizational skills, demonstrating the ability to construct comprehensive critical paths and workback schedules to meet essential marketing deadlines.

The successful candidate will exhibit a creative flair, contributing to the development of product
positioning and translating technical product specifications into consumer-centric benefits. This includes working closely with product managers to ensure the technical advantages of the product are effectively translated and conveyed to consumers through various marketing channels. In this role, active involvement in Product Gating and leadership in Go-To-Market Meetings for crucial product launches will be essential to keep all stakeholders informed about marketing direction and plans, ensuring activities stay on track. The successful candidate will be a collaborative team player, demonstrating the ability to lead projects while coordinating seamlessly with various departments. Furthermore, the Senior Product Marketing Specialist should possess a genuine enjoyment and passion for products and technology. Additionally, they will be tasked with building brand awareness and equity in the smart security category while showcasing strong storytelling skills through marketing creatives.

Duties & Responsibilities:
Product Marketing:

• Develop product launch marketing strategy and briefs for new product launches across all paid and organic marketing channels.
• Develop sales omni-channel launch marketing strategy.
• Develop a comprehensive workback schedule and action items.
• Direct and assist with creative development, including content, marketing material, and key
  messaging.
• Work cross-functionally with other departments for product testing, usability, and information
  for the development of marketing material and written usability analysis.
• Collaborate with product teams to identify unique selling points and provide directions for
  marketing creative development to internal and external designers and copywriters.
• Manage product samples for marketing use.
• Develop a compelling product story and assist with product positioning to identify a unique
  market stance for successful marketing collateral creation.
• Benchmark competitors and market leaders, applying best practices to our product marketing campaigns.
• Assign and manage marketing projects in collaboration with Graphic Designers, Video Production Artists, Social Media Coordinators, Digital Marketing, and Product Management.
• Assist with content across the company's website, retail, social media, ad networks, affiliates, retail partners, video scripts, etc.
• Collaborate with development sessions to create product identities, slogans, and creative
  appeal.
• Lead Go-To-Market meetings and prepare tracking documentation to keep all stakeholders
  informed.
• Research competitor's channels, including product advertising, websites, models, and other
  related activities, and report findings and market trends.
• Attend/represent the Marketing department in the Product Gating meetings.
• Present the idea, progress, and postmortem throughout the launch marketing process.
• Manage DAM (Digital Asset Management) solutions for effective organizational utilization.

Content Marketing:

• Responsible for creating enhanced branded content for multiple channels, such as Retail channels through Syndigo and Amazon.
• Participate in content and positioning development sessions and develop creative for use across omni-channels.
• Execute comprehensive media campaigns across multiple platforms, including social, web, PR, and retail channels.
• Identify and respond to content gaps to support sales and marketing campaigns.
• Collaborate with the Social Media and Video Production team in conceptualizing, creating, and executing social media and video content aligned with product launches and key promotions.
• Assist with product logistics for review units for public relations reviews and articles.

Project Management:

• Track multiple projects and report on project status.
• Assist with marketing work-back schedules, critical paths, and media schedules.
• Assist with execution elements of company branding and marketing plans.
• Create strong processes and demonstrate practical project management skills to drive execution cross-functionally.
• Schedule the creative team, organize project priorities, and maintain a creative calendar.
• Review and ensure incoming creative requests are submitted with all necessary information and assets and adhere to the content process.
• Ensure proper deadlines are provided and efficiently communicate priority levels.
• Implement effective project management tools and leverage content platforms for strategic
  execution and project management.
• Complete general administrative duties and organization of projects.

Retail Marketing:

• Assist with executing deliverables for key retail roll-outs.
• Lead the development of in-store display designs.
• Assist in coordinating the production of in-store displays with 3rd-party vendors.
• Assist with the execution of retail point-of-purchase deliverables and ensure the accuracy of
  messaging, specifications, and branding.
• Work with Sales on additional brand and product elements to assist with product pitch
  documents.
• Assist with sourcing partners that understand the company's business and strive to achieve top-tier customer service and drive sales growth.

Knowledge, Skills and Abilities (KSAs)

• University business or marketing undergraduate degree.
• Strong English writing skills.
• Strong project management skills.
• Highly organized and detail-oriented.
• Excellent verbal skills, including meeting facilitation, presentations, and employee communication.
• Demonstrated ability to craft strategic launch market plans and work with key stakeholders on development through to execution.
• Ability to quickly shift priorities and focus based on changing business needs.

Background Experiences

• Minimum of 5 years of product marketing and project management experience.
• Proven experience creating and executing product launches.
• Proven Project Management experience (PMP would be considered an advantage).
• Experience in consumer electronics is considered an asset.
• Experience with content management tools and content syndication platforms such as: Hands-on management and creation of syndicated digital content on the Syndigo platform; creation of enhanced rich media for key retail channels.
• Experience with designing Amazon content.
• Familiarity with AODA (Canada) and WCAG 2.1 Level AA (USA)- website content compliance for accessibilities.
• On-going content optimization across all platforms regularly.
• Proven experience in Retail and eCommerce.
• Experience in both direct-to-consumer (B2C) and business-to-business (B2B) marketing.
• Experience in managing marketing and creative agencies.
• Experience in managing paid and organic advertising.

Competency Profile

• Ability to effectively interact with senior management, customers, and sales associates.
• Ability to deliver high-quality documentation, paying attention to detail.
• Ability to manage multiple projects and coordinate with different departments.
• Ability to be a team player and resilient while being able to adapt to a variety of different
  situations.
• Ability to be creative, receive feedback, and complete tasks with a can-do attitude.
• Possess a technical aptitude and distill complex inputs into actionable plans
• Highly organized.
• Strong project, people management and collaboration skills.
• Empower, manage, train, develop and inspire direct reports, contributing to positive morale and team momentum.
• Strong organizational skills with the ability to multi-task and evaluate priorities to meet critical deadlines.

The employer welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates participating in all aspects of the selection process.