Marketing & Communications Coordinator (St. Clair & Dufferin)

Our employer is a charity that inspires and empowers our community to take care of the earth by connecting people, land, and Jewish tradition. Through nature-based Jewish education, environmental action, and sustainable Jewish products, we offer community members meaningful opportunities to be responsible stewards of the world around us. They are seeking a creative, passionate, and strategic Marketing and Communications Coordinator to strengthen our online presence; build community; share our story; gather analytics; and promote their programs, events, and sustainable products.

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Marketing and Communications Strategy (25%)

• Develop integrated, localized marketing campaign strategies - via social media, email, web, paid digital acquisition - for Shoresh's educational programs and events, sustainable products, fundraising, educational campaigns, and engagement opportunities, with the goal of raising funds, expanding our audience, and supporting program goals and registration numbers;
• Create actionable plans to organically grow our social media and newsletter audiences;
• With support from your supervisor and a hired web developer/designer, coordinate and contribute to a website redesign and rebranding project.

Systems and Structures (20%)

• Create and maintain internal systems and structures, including marketing plans and a content calendar;
• Manage and organize our photo library (Google Photos);
• Improve and maintain Shoresh's use of Google and social media analytics.

Marketing Implementation (40%)

• Ensure consistent communications, including a voice and brand that reflect Shoresh;
• Implement marketing plans through social media, newsletters, e-blasts, and at events;
• Develop engaging narrative and promotional materials, including graphics and flyers;
• Maintain Shoresh's website, blog, and web presence, ensuring they are user-friendly;
• Attend occasional Shoresh programs, events, and markets with a lens of marketing, taking photos and videos and, when possible, collecting participant testimonials;
• Seek marketing opportunities through social media, community events, and markets;
• Collaborate with Development Manager to create and launch fundraising campaigns;
• Collaborate with our team to get on-the-ground, timely stories and images, and encourage staff to act as ambassadors for Shoresh through promotion of our initiatives to ensure steady recruitment and retention for programs;
• Analyze digital marketing efforts to measure reach and impact.

Engagement and Relationship Building (15%)

• Develop and maintain relationships with organizations, partners, and influencers to ensure our presence at strategically relevant events and to promote our offerings;
• Ensure our social media content is strategic and engaging.

Schedule and Supervision:

• This is a full-time position; 35 hours per week, typically Monday-Thursday with some Sundays and some Fridays. It may require the staff to work occasional evenings. Some flexible/remote work is possible (1-2 days/week). The Marketing and Communications Coordinator will be supervised by the Operations Manager. There is the potential for the position to extend beyond 17 months.

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• A degree, diploma, or bootcamp certification in marketing, communications, social media management, or a related field;
• Minimum of 2 years of relevant experience;
• Excellent knowledge of Facebook, Instagram, email marketing, Shopify, WordPress, and other digital platforms' best practices;
• Demonstrable graphic design skills and experience (Canva);
• Experience creating engaging, shareable, strategic content that builds an audience;
• Experience building a social media community, with a brand-building mindset;
• Detail-oriented, with analytical, organizational, and time management skills;
• Thrives working independently as well as collaboratively;
• Have demonstrable writing and photography skills.

Nice-to-Haves:

• Familiarity with Jewish holidays and teachings;
• Familiarity with nature and/or nature education;
• A valid driver's license and access to a vehicle;
• Experience working in the charitable/non-profit sector.