Advertiser / Marketing & Promotions Specialist (Yonge & Major Mac)

Our employer is an immigration & naturalization service. They are seeking a talented content creator to oversee various aspects of promoting the business.

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• Develop and implement advertising and promotional campaigns to attract clients seeking immigration services.
• Manage digital marketing activities, including social media (Facebook, Instagram, LinkedIn, TikTok), Google Ads, and website updates.
• Create engaging content such as flyers, newsletters, blogs, and promotional videos tailored to newcomer and international audiences.
• Build and maintain community partnerships to promote services (colleges, community centers, cultural associations, job fairs).
• Plan, organize, and represent the office at community events, information sessions, and networking opportunities.
• Conduct market research to identify trends, competitor activities, and target demographics.
• Monitor and analyze campaign effectiveness, providing reports and recommendations for improvements.

Qualifications:

• Post-secondary education in Marketing, Communications, Business, or a related field (or equivalent experience).
• Experience in advertising, promotions, or digital marketing, ideally in service-based industries.
• Strong knowledge of social media platforms and digital advertising tools.
• Excellent written and verbal communication skills; multilingual abilities (e.g., Ukrainian, Farsi, Mandarin, Spanish, etc.) are an asset.
• Ability to work independently and as part of a team in a fast-paced, client-focused environment.
• Creative thinker with strong organizational and time-management skills.

Assets:

• Experience promoting services in newcomer, settlement, or immigration-related fields.
• Graphic design or video editing skills (Canva, Adobe Creative Suite, CapCut, etc.).
• Knowledge of SEO, analytics, and digital campaign optimization.