Digital Marketing Manager - PPC Expert (Bay & King)

About Our Employer

Our Employer is an innovative marketing technology company dedicated to making digital marketing more effortless through automation and advanced solutions. Driven by a customer-first philosophy, the organization develops proprietary technologies and services that help businesses achieve better marketing outcomes with greater efficiency. With a culture built on integrity, innovation, collaboration, and continuous improvement, Our Employer empowers its team to embrace new ideas, solve complex challenges, and deliver exceptional value to clients in a fast-paced and evolving digital landscape.

About the Role

As they're expanding their team, they are seeking an enthusiastic Digital Marketing Manager (PPC Expert) to join a growing Elite team in Toronto. This individual will be managing their clients’ digital marketing activity, building and implementing marketing strategies, and optimizing towards the clients’ business goals and KPIs.

If you are motivated, have the right attitude, and have a willingness to learn in an agile office where your voice will make a huge difference, they want to hear from you!

____________________________________________________________

• Manage Search Engine Marketing (SEM) and PPC projects, including client relations, performance analysis, campaign development, testing & reporting
• Research and analyze industry changes/developments in Search Engine Marketing
• Analyze client websites and provide well-defined strategies to improve site performance and ROI
• Create and present written recommendations for SEM performance improvements
• Perform analysis and research, provide recommendations, and develop a strategy for PPC campaigns
• Manage day-to-day client relationships with clients around North America
• Coach and train junior and mediator Digital Advertising Managers
• Oversee trafficking, tagging, tracking, and pixel implementation across platforms
• Ensure data integrity across GA4, GTM, CRM, and advertising platforms
• Maintain rigorous QA processes and performance monitoring systems
• Build scalable processes and documentation for campaign execution

____________________________________________________________

Education

• A degree in Marketing, Communications, Information Technology, or a related field is preferred

Professional Experience

• Minimum of 2 years of relevant working experience
• Experience managing multichannel digital campaigns, including platforms such as:
  • Google Ads
  • Facebook Ads
  • Microsoft Ads

Technical & Analytical Skills

• Strong aptitude for technology and data analysis
• Strong analytical skills with the ability to:
  • Interpret data
  • Draw insights
  • Develop and adjust strategies based on performance metrics
• Ability to work confidently with digital marketing platforms and performance data

Digital Marketing Knowledge

• Passion for the digital marketing industry
• Demonstrated interest in keeping up with:
  • Google Ads updates
  • Social media advertising trends
  • Emerging digital marketing best practices

Communication & Client Skills

• Excellent verbal and written communication skills, both:
  • In person
  • Via video conferencing
• Strong customer service orientation
• Ability to build and maintain long‑term client relationships

Work Style, Organization & Soft Skills

• Highly motivated and goal‑driven, with a positive and collaborative mindset
• Ability to:
  • Think creatively
  • Work independently
• Strong organizational and time management skills
• High attention to detail
• Proven ability to manage and prioritize multiple projects and tasks simultaneously
• Willingness to learn, grow, and contribute to a supportive team environment